fantomas shadowMaker™Tutorial – Part 3: Fetching and Editing Fillertext

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Fetching and Editing Fillertext  | Editing Fillertext Content Manually  | Step 3: Exclusion Lists |
Step 3: Fetching and Editing Fillertext

Now, the URLs determined in Step 2 will be spidered. In a very extensive process their content will be stripped of HTML tags, sanitized, scrambled and sorted and, finally, stored. This is important in order to avoid copyright infringements and to generate highly relevant fillertext for your SD's phantom pages.

The actual mechanics involved in processing this content are described in more detail in the manual.

At the end of this process, you will have generated a highly topical fillertext content file. This file's size will typically be several MBs.

To ensure optimal results, you will have to check this fillertext content file and modify it by deleting inappropiate content where detected.

For optimal results, and to save on overall time and effort, you will want to edit the Exclusion Lists supplied with the program.



Editing Fillertext Content Manually

After finalization of this process, the generated content file should be checked and edited further manually.

To do this, proceed as follows:

1. Copy the file from directory "input/input_contents" to your local system by FTP or Telnet.

2. Next, open the file with a plain text editor such as Notepad.

3. Delete unwanted terms, names, etc. not covered by the exclusion lists from the fillertext content file.

Tip:
To reduce later workload, you may want to add material tagged manually for general exclusion to your exclusion lists by going online, chosing Step 3 from the fantomas shadowMaker™ Main Menu and selecting the appropriate exclusion list.
You can then cut and paste anything you want to see excluded from later fillertext content generation into the exclusion list of your choice and save the result.

4. After manually editing the fillertext content file, upload it again via FTP or Telnet to your web server into directory "input/input_contents", overwriting the previous version.
Exclusion Lists

General Outline

To sanitize the whacked content, all HTML tags and script sections will be removed, as will all URLs and e-mail addresses featured on the whacked page. This is performed automatically.

You can further sanitize the fillertext by excluding specific content (words, phrases, etc.) via the exclusion lists. This will typically cover trademarks, competitor names, navigation text, four letter words, etc.

The program comes with 5 ready made exclusion lists. You may edit, modify or expand these lists individually to suit your needs.

Note:
While these lists come ready made during installation, they makes no claims to being comprehensive!
Depending on the particular industry you are targeting and your particular jurisdiction's legal framework, you may want to edit the lists extensively to accomodate your specific requirements and to comply with local laws and regulations.
If in doubt, please consult with qualified legal counsel.

The Trademarks Exclusion List contains trademarks you wish to exclude from your Shadow Domain fillertext to avoid undesirable association with your own products and services within search engine results pages.

The Company Names Exclusion List contains company names you wish to exclude from your Shadow Domain fillertext to avoid undesirable association with your own products and services within search engine results pages.

The Family Names Exclusion List contains family names you wish to exclude from your Shadow Domain fillertext to avoid undesirable association with your own products and services within search engine results pages.

The First Names Exclusion List contains first names you wish to exclude from your Shadow Domain fillertext to avoid undesirable association with your own products and services within search engine results pages.

The Miscellaneous Exclusion List contains words and phrases you wish to exclude from your Shadow Domain fillertext to avoid undesirable association with your own products and services within search engine results pages.
This list will typically include offensive semantic material such as four letter words and ambigous terms possibly pointing to a different type of industry than the one you are actually targeting as well as anything else not covered by the four other exclusion lists described in the right column of this tutorial page.

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